Case Studies

📘 Case Study 1: Press Release Campaign

Client: Rui Chen, Product Designer based in Shanghai & New York

Background: Preparing for a speculative design exhibition and O-1 visa petition

The Story

Rui Chen had spent over a year developing a speculative design project that explored AI in caregiving contexts. The work was selected for a group exhibition at NYCxDesign, but Rui quickly realized that simply being in the show wouldn’t generate the kind of media footprint she needed—not for visibility, and certainly not for her O-1 petition.

She had no prior media exposure. Her website was minimal. And like many designers with a thoughtful, quiet personality, she wasn’t sure how to talk about her work in a way that would capture editors’ interest without diluting its depth.

How We Helped

We started by working closely with Rui to craft a press release—not just a generic announcement, but a story about why this project mattered: its social context, research grounding, and emotional vision. We rewrote her artist statement in media-friendly language while keeping her voice intact.

Then, through our partnerships with distribution platforms and editorial freelancers, we ran a targeted PR campaign. Key placements included:

• Syndicated release via EINPresswire, distributed across 200+ outlets
• Feature quote in Digital Journal and The Art Insider
• SEO-optimized version published via Medium and archived on her own site

Results

• Her O-1 attorney described the press campaign as “strong supporting evidence”
• Two editors followed up for future project interviews
• She used the placements to update her portfolio and LinkedIn
• Most importantly: Rui told us it was the first time she felt her work was “seen outside the design bubble”

📗 Case Study 2: Reputation & Profile Building

Client: Wei Zhang, Robotics Researcher and Co-founder of an AI startup (Beijing → Boston)

Background: Applying for NIW (National Interest Waiver) with limited media presence

The Story

Wei Zhang had co-founded a startup focused on bio-robotics for rehabilitation. His company had partnerships with academic institutions and had filed multiple patents, but he had almost no personal visibility online. No interviews, no bylined articles, and no Google footprint beyond his university profile.

For NIW, his technical credentials were solid—but what he lacked was public recognition.

How We Helped

We began by helping Wei develop a public-facing narrative of his work—less focused on math-heavy details, more on real-world impact. We co-wrote a bylined thought piece on the future of soft robotics in elderly care, and placed it on Authority Magazine. We then arranged:

• A longform interview for Thrive Global, discussing his motivations and interdisciplinary background
• A profile feature in TechNode China (bilingual), linking his U.S. work to his roots in Beijing
• A redesign of his personal website and creation of a one-page PDF media sheet for immigration use

Results

• He was invited to speak at a regional MIT startup panel (his first public-facing talk)
• His NIW petition was approved 4 months later
• He began receiving inbound requests from investors and academic collaborators
• Wei told us: “I thought publicity was for influencers. I now realize it’s part of being seen as a real professional.”

Want your story heard?

These aren’t celebrity clients. They’re thoughtful professionals with work worth noticing. And with the right tools, we helped them turn quiet impact into public credibility.

Let’s do the same for you.

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